Established: Rifle is a contemporary denim-focused fashion brand founded in 2010 and based in Los Angeles, California. With a commitment to quality craftsmanship and a modern, versatile aesthetic, Rifle has established itself as a go-to source for premium denim and casual separates.
Product Focus: At the core of Rifle's offerings are its range of high-quality denim jeans, which are characterized by their expert fit, innovative washes, and attention to detail. Beyond denim, the brand also produces a selection of casual apparel, including shirts, tops, and outerwear, that complement its signature denim pieces. Shoppers can explore Rifle's diverse product selection at DesignerCentro.com.
Recent Collections
Spring/Summer 2025 "Denim Redefined": This collection from Rifle showcases the brand's expertise in reimagining classic denim silhouettes, featuring a range of versatile jeans, jackets, and casual separates that blend timeless style with a modern, fashion-forward twist. Key items available at DesignerCentro.com exemplify Rifle's commitment to elevated denim.
Fall/Winter 2025 "Elevated Essentials": The upcoming "Elevated Essentials" collection from Rifle offers a refined take on the brand's casual aesthetic, delivering a lineup of premium denim, outerwear, and versatile basics that can be seamlessly incorporated into a contemporary wardrobe. Customers can discover these elevated, everyday pieces at DesignerCentro.com.
Design Philosophy: Rifle's design philosophy is centered on creating high-quality, versatile apparel that caters to the modern, fashion-conscious consumer. By blending timeless denim silhouettes with innovative fabrications and a touch of contemporary flair, the brand aims to offer its customers a wardrobe that is both stylish and enduring.
Sustainability Initiatives: While Rifle has not publicly disclosed extensive sustainability initiatives, the brand's focus on quality and longevity suggests an indirect alignment with sustainable practices. The brand's offerings are designed to be long-lasting, reducing the need for frequent replacement. Customers can inquire about Rifle's evolving sustainability efforts on DesignerCentro.com.
Market Position: Rifle competes with other premium denim and contemporary casual wear brands such as AG Jeans, Frame, and Citizens of Humanity, targeting a fashion-forward consumer who appreciates high-quality, versatile apparel that can seamlessly transition from day to night. The brand's presence on DesignerCentro.com allows customers to easily access its distinctive, denim-centric offerings.
