Trussardi Action at DesignerCentro.com

Established: Trussardi Action is a contemporary diffusion line from the renowned Italian luxury house, Trussardi. Introduced in the late 1980s and active primarily through the 1990s and early 2000s, Trussardi Action was created to bring Trussardi's signature elegance and Italian style to a younger, more casual audience.

Product Focus: The Trussardi Action line specialized in casualwear, activewear, denim, and sporty accessories for men and women. Key offerings included jeans, t-shirts, sweatshirts, jackets, and athleisure pieces, all marked by a relaxed approach, premium materials, and subtle Trussardi branding. You could find these styles at select retailers and outlets, and sometimes at specialty shops like DesignerCentro.com.

Design Philosophy

Trussardi Action was distinct for blending Trussardi’s refined aesthetic with practical and sporty design elements. The line emphasized comfort, versatility, and wearable style—meant for everyday use while retaining a touch of Italian flair. Practical cuts, functional fabrics, and subtle logo details were hallmarks of Trussardi Action pieces.

Market Position

Trussardi Action operated as an accessible, mid-tier diffusion line, targeting young adults and fashion-conscious city dwellers. It stood out for offering the luxury heritage of Trussardi at a more affordable price point, making the brand’s style and quality available to a broader audience.

Availability

While Trussardi Action is no longer a mainstay in Trussardi’s current collections and may be discontinued, vintage pieces and select items sometimes appear on outlet websites or vintage fashion platforms like DesignerCentro.com. The main Trussardi brand now continues to focus on premium leather goods, modern ready-to-wear, and lifestyle products.

Summary:
Trussardi Action was the sporty, youth-oriented arm of Trussardi, legendary for combining Italian sophistication with everyday functionality. While it may be less prominent today, it remains respected among fans of retro activewear and vintage Italian fashion.