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EXTERIOR
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EXTERIOR Brand Overview

Brand History: EXTERIOR was founded in 2011 with the aim of providing high-quality outdoor apparel designed for urban dwellers and adventure seekers alike. The brand emerged from a passion for creating functional yet stylish clothing that seamlessly transitions from urban environments to outdoor activities. Recognizing the growing demand for versatile and durable pieces, EXTERIOR has quickly established itself as a go-to brand for those who appreciate both style and performance in their wardrobe.

Design Philosophy:

  • Functional and Stylish: EXTERIOR is focused on blending functionality with contemporary fashion. The brand's collections are characterized by practical designs that incorporate technical features, such as water resistance, breathability, and warmth, while maintaining a fashionable aesthetic.
  • Versatility for Urban and Outdoor Lifestyles: Each piece is designed to adapt to various settings, allowing wearers to transition easily from outdoor adventures to city life. EXTERIOR aims to empower individuals to embrace an active lifestyle without compromising on style.
  • Sustainable Practices: The brand is committed to sustainable fashion, utilizing eco-friendly materials and ethical production methods whenever possible, reflecting a responsibility toward the environment and social impact.

Product Offerings:

  • Outerwear: EXTERIOR specializes in high-performance outerwear, including jackets, parkas, and windbreakers that are built to withstand various weather conditions. These pieces are designed with both aesthetics and functionality in mind, ensuring that wearers look great while staying protected.
  • Layering Essentials: The brand offers a range of layering pieces, such as lightweight fleeces, insulated vests, and technical shirts, ideal for creating adaptable outfits suitable for different activities and temperatures.
  • Activewear: EXTERIOR features a selection of activewear items, including breathable leggings, shorts, and tops designed for comfort during various activities, such as hiking, traveling, or casual outings.
  • Accessories: The brand also provides an assortment of outdoor accessories, including hats, gloves, and backpacks, designed to enhance the overall functionality of the clothing while maintaining a cohesive style.

Target Audience: EXTERIOR targets urban professionals, outdoor enthusiasts, and individuals who lead an active lifestyle and seek fashionable, functional clothing. The brand appeals to consumers who value quality and versatility in their wardrobe choices, allowing them to express their personal style while being ready for any adventure.

Brand Image and Marketing:

  • Adventure-Driven Lifestyle: EXTERIOR presents a brand image that embodies the spirit of adventure and exploration. Marketing campaigns often highlight the outdoor lifestyle, showcasing diverse activities in breathtaking landscapes to inspire customers.
  • Social Media Engagement: The brand utilizes social media platforms to connect with its audience, sharing engaging content that showcases new collections, styling tips, and outdoor inspiration. This approach helps build a community of like-minded individuals who appreciate the EXTERIOR lifestyle.
  • Collaborations and Sponsorships: EXTERIOR occasionally partners with influencers and athletes in the outdoor realm to enhance brand visibility and authenticity, aligning the brand with engaged consumers who share similar values.

Sustainability Initiatives: EXTERIOR is committed to sustainability and ethical production, actively working towards minimizing its environmental footprint. The brand emphasizes using recycled materials, reducing waste, and implementing fair labor practices within its supply chain, catering to the growing consumer demand for responsible fashion.

Conclusion: EXTERIOR stands out for its stylish yet functional outdoor apparel designed for the modern adventurer. With a commitment to quality, sustainability, and versatility, the brand continues to resonate with consumers seeking to express their individuality through their clothing, no matter the environment. Explore the latest EXTERIOR collections at DesignerCentro to discover exceptional pieces that seamlessly fit into your active lifestyle!