Filter

Refine

view all

Gender

Vendor

clear

Price

clear

Men's Sizes

Henri Lloyd
Your collection's name
Your collection's name
Your collection's name
Your collection's name
Sort by

Henri Lloyd Brand Overview

Brand History: Henri Lloyd was established in 1963 by Angus Lloyd and Henri Strzelecki in Manchester, England, a city with a strong maritime heritage. The brand began its journey by focusing on high-quality sailing apparel designed to withstand the tough conditions faced by sailors. Over the years, Henri Lloyd has evolved into a prominent name in the sailing and outdoor lifestyle markets, synonymous with innovation, durability, and stylish functionality. The brand has built a legacy of craftsmanship, earning recognition with awards such as a Royal Warrant, a mark of excellence from the British royal family.

Design Philosophy:

  • Technical Innovation: Henri Lloyd is renowned for its commitment to technical innovation in sailing apparel. The brand pioneered the development of bonded nylon thread and various waterproof technologies, ensuring its products maintain high standards of performance and durability.
  • Functionality Meets Style: The design philosophy combines performance with contemporary aesthetics, resulting in clothing that not only protects but also looks good. Henri Lloyd garments are tailored for both active outdoor pursuits and casual wear, making them versatile for various occasions.
  • Sustainability Focus: In recent years, Henri Lloyd has increasingly embraced sustainability, incorporating eco-friendly materials and practices into its designs. This commitment reflects the brand's dedication to responsible production in the fashion industry.

Product Offerings:

  • Sailing Gear: Henri Lloyd's core product line includes a comprehensive range of sailing jackets, trousers, and base layers that provide protection against water and wind, engineered for performance on the water.
  • Casual Wear: The brand has expanded its offerings to include lifestyle collections, featuring casual apparel such as shirts, t-shirts, and outerwear that maintain the brand's high-quality standards while appealing to fashion-conscious consumers.
  • Accessories: Henri Lloyd also provides a selection of accessories, including bags, hats, and other items designed for both functionality and style, complementing its clothing lines.

Target Audience: Henri Lloyd primarily targets sailors, outdoor enthusiasts, and individuals aged 25 to 55 who appreciate quality and style in their clothing choices. The brand appeals to both serious sailors and casual wearers looking for durable, stylish apparel that can handle various environments.

Brand Image and Marketing:

  • Sailing and Adventure Culture: Henri Lloyd's brand image is deeply rooted in sailing and adventure. The brand actively engages in sponsoring sailing events, athletes, and teams, reinforcing its expertise and credibility in the maritime sports community.
  • Collaborations and Limited Editions: The brand often collaborates with designers and organizations to create exclusive lines, appealing to a broader audience while maintaining its core values of quality and innovation.
  • Sustainability Initiatives: Henri Lloyd promotes its sustainability efforts in marketing campaigns, raising awareness about eco-friendly practices and the importance of protecting the environment, resonating with increasingly conscious consumers.

Sustainability Initiatives: Henri Lloyd is committed to sustainability and has launched several initiatives focused on reducing its environmental impact. These include using recycled materials in its products and promoting ethical manufacturing practices. The brand also emphasizes durability, offering a lifetime warranty on select items, underscoring the importance of quality over fast fashion.

Conclusion: Henri Lloyd combines technical innovation with timeless style, making it a leader in the sailing and outdoor apparel market. With a strong heritage and a commitment to sustainability, the brand appeals to those who value high-quality, functional clothing. Explore the latest Henri Lloyd collections at DesignerCentro to discover stylish, performance-driven pieces that enhance your adventures on and off the water!